Talk About It

Stop misuse and addiction before it starts. Talking to your family about the dangers of opioids can cut their risk of future misuse in half. The Talk About It campaign gives parents the tools and resources they need to start vital conversations and protect their families.


1,094* Missourians died from opioid-related causes in 2019 alone. Talk About It is a movement dedicated to lowering this number by giving families the tools to have these conversations.
*Last year for which data is available

Get started

Conversations about drugs can be difficult and uncomfortable, but also lifesaving. We can help make them easier. Get your age-specific talking kit to see how to start your family’s conversations.

The truth about prevention


reduction in potential for misuse of alcohol and other drugs in teens when they talk with their parents.1


of high school students report that their parents’ concerns, opinions, or expectations influence how likely they are to misuse substances.2


of teens are less likely to misuse substances when teens have excellent relationships with both parents.3


of 6th to 12th grade students have misused prescription drugs at least once in their lifetime4

2 The National Center on Addiction and Substance Abuse at Columbia University
3 Family Matters: Substance Abuse and The American Family
4 Missouri Student Survey, 2018

Join the movement

Get involved with the fight against addiction. Help us spread the word by joining us on social media and sharing our information with your friends and family. Use the hashtag #TalkAboutItMO.